About me


Founder of #flowertalk

Jonathan is an internationally celebrated floral designer based in Derbyshire.
After leaving university he decided to pursue his love of flowers and plants; he’s never looked back since. He has worked as a professional florist for over 27 years and has become renowned as one of the UK’s leading floral designers.

The world of flowers is a passion for him and he employs his love of nature and his garden as a focus for many of his designs. Jonathan is a huge advocate for seasonal flowers and is a UK ambassador for British flowers. He actively promotes British flower farming and growing at all the major UK shows and events when he is demonstrating or lecturing to the floral/horticultural industry. He was instrumental in the concept and design for the hugely popular British Flower Bus, which he took around the major flower shows as an educational and promotional vehicle to raise consumer awareness about our amazing British Growers. His humorous and friendly approach make him one of the UK’s leading demonstrators, guaranteed to thrill audiences with his amazing displays delivered with speed efficiency and entertainment.

In 2020 Jonathan was delighted to receive a prestigious honorary membership of the Institute of professional Floristry from the BFA ( British Floristry Association). 

He travels throughout the country and abroad demonstrating his skills of floral artistry as a International Demonstrator. He was honoured to be one of the youngest demonstrator to perform at a UK National Floristry Show in 2001 and has filled theatres across the country ever since with his spectacular large scale designs. Audiences are entranced as amazing floral displays are created with speed, efficiency and entertainment. With materials sourced from his own fabulous gardens he shares the love and knowledge of his plant materials and explains, with detail how the designs are created. Watching these masterpieces manifest before your eyes brings floral theatre to a whole new level.


Jonathan is a founder member of the newly created  Cut Flower & House Plant Committee. He has demonstrated  many times at all the major RHS shows including Chelsea, Hampton Court, Malvern, Tatton, Cardiff & Chatsworth. He has created annual large scale inspirational floral installations at RHS Malvern Spring & Autumn shows plus designing the acclaimed “Floral Bridge ” for the inaugural Chatsworth Flower show followed by the UK’s largest breath-taking display of Phalaenopsis orchids. He has worked at all the RHS Gardens and designed amazing floral installations for many of their annual garden shows.


He is a National Demonstrator and served for 4 years as the Chairman of the National Demonstrators Committee for NAFAS ( National Association of Flower Arrangement Societies) helping co ordinate events via regular meetings in London. He is also a qualified National Adjudicator and Instructor for Floral Demonstrators


As a business consultant he travels around the UK working directly with the Florisry and floriculture industry. Jonathan works closely with British flower growers on a commercial and artisan level, involved in trials, research and the promotion of new varieties of cut flowers.
For many years he ran a highly successful chain of flower shops, splitting his time between the businesses, demonstrating and teaching. His client list is enviable and he travels extensively to design floral displays for private and corporate clients.


Events flowers are a speciality, whatever the size of the function Jonathan’s skill and expertise will create a stunning vision of floral artistry which makes any occasion memorable


Teaching is a passion for Jonathan and he shares his extensive knowledge in a warm and friendly way, ensuring students of all ages and abilities feel confident and empowered  to create amazing floral designs. Once you have mastered some basic rules Jonathan will encourage you to develop your own style, sharing design ideas and techniques to create both traditional and contemporary arrangements. With over twenty five years experience of teaching floristry Jonathan can deliver tailor made courses to suit your individual requirements be they on a professional or hobbyist level.



Fill in your email address below to receive news, tips and other information.